Our latest TV advertising campaign breaks on 14 February, just in time for people to open up their hearts to Fedhealth and hopefully start a long-lasting relationship with us. The campaign will run until the end of March on the following channels: ETV, Mnet and SABC. We are launching with three different 30-second spot ads which concentrate on specific benefits.

Our Oral Contraceptive ad is funny, witty and delivered in a charming animated style. In this advert we inform people that Fedhealth pays for the pill from Risk and not Savings ensuring that members have more money to spend on other day-to-day expenses.

The Petsure ad is another funny and adorable advert that garnered great response last year. This advert communicates that Fedhealth provides free accidental injury cover for dogs and cats when you belong to Fedhealth.

The third advert in this series is aimed at the young, uncovered market. It basically tells the story of a young woman who has inherited the cancer gene from her mother. It tells people to be prepared by making sure that they have a medical aid like Fedhealth, should they contract a future illness. In this ad we sell the fact that we have all-inclusive cover for life threatening diseases.

We have also created a new look and feel, in-keeping with our brand identity – of being young, young-at-heart, progressive and modern.

We believe that the advertising campaign will encourage people to consider Fedhealth as their medical aid of choice. We believe that it will stimulate a lot of activity in terms of leads and calls and we would like you to be prepared in the event of this happening.

We hope that you enjoy this new marketing and advertising activity and that it sends many leads your way!